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Analysts believed that Netflix’s purchase of the film helped to make the film instantly profitable for Paramount compared to a more traditional theatrical release, while Netflix benefited from the surprise reveal. In February 2018, Netflix acquired the rights to The Cloverfield Paradox (2018) from Paramount Pictures for $50 million and launched it on February 4, 2018, shortly after airing its first trailer during Super Bowl LII. In October 2017, Netflix introduced the “Skip Intro” feature, which allows customers to skip the intros to shows on its platform through a variety of techniques including manual reviewing, audio tagging, and machine learning. In October 2017, Netflix iterated a goal of having half of its library consist of original content by 2019, announcing a plan to invest $8 billion on original content in 2018. In September 2017, Netflix announced it would offer its low-broadband mobile technology to airlines to provide better in-flight Wi-Fi so passengers could watch movies on Netflix while on planes. In August 2017, Netflix acquired Millarworld, the creator-owned publishing company of comic book writer Mark Millar.
In 2026, Netflix began to premiere its own original podcasts, including The Pete Davidson Show, The White House with Michael Irvin, Allegedly with Ellison Barber, Shut Up Evan with Evan Ross Katz, We’re Back! On February 26, 2026, WBD agreed to be acquired by Paramount Skydance for $31 per-share, valuing the company at $111 billion. In November 2024, Netflix announced it would discontinue further work on non gamstop casinos UK interactive specials and remove all but four of them from the platform, citing a desire to focus on “technological efforts in other areas”. The spaces would feature retail shops, restaurants, and other interactive experiences related to Netflix Original content, building upon other “pop-up” initiatives to promote individual programs.
- In July 2026, The Wall Street Journal reported that Netflix is exploring the introduction of live, linear TV channels and third-party streaming bundles to combat declining viewer engagement and enhance its advertising business.
- In December 2024, FIFA announced that Netflix would be the exclusive American broadcaster of the 2027 and 2031 FIFA Women’s World Cup, in what was deemed the platform’s most significant push into sports content.
- The Luke Cage series premiered in September 2016, followed by Iron Fist in March 2017, and The Defenders in August 2017.
- As of July 2017, Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America.
- This new experience included “Clips,” a vertical video feed featuring short clips from Netflix series, films and specials tailored to each member.
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In February 2024, Netflix joined with Peter Morgan, creator of Netflix series The Crown, to produce the play Patriots on Broadway. On October 12, Netflix signed to build a production complex at Fort Monmouth in Eatontown, New Jersey. On October 11, Netflix signed up with the Broadcasters’ Audience Research Board for external measurement of viewership in the UK.
On the same day, Netflix partnered with Lebanon-based Arab Fund For Arts And Culture for supporting the Arab female filmmakers. It also partnered with Group Effort Initiative, a company founded by Ryan Reynolds and Blake Lively, to provide opportunities behind the camera for those in underrepresented communities. On April 13, 2022, Netflix released the series Our Great National Parks, which was hosted and narrated by former US President Barack Obama. On March 31, Netflix ordered a docuseries that would follow teams in the 2022 Tour de France, which would also be co-produced by Box to Box Films. On March 29, Netflix announced it would open an office in Poland to serve as a hub for its original productions across Central and Eastern Europe.
As of July 2017, Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America. That same month, it was reported that Netflix was among several parties—including Sony and Paramount—in early talks to buy online film discovery platform Letterboxd. In the same month, the company announced Reed Hastings would step down from its board in June of that year. In late-2025, Netflix began to make shifts into podcasts, acquiring rights to exclusively carry video from selected shows from iHeartMedia, Barstool Sports, (including Pardon My Take, Spittin’ Chiclets, and The Ryen Russillo Show) and The Ringer.
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In February 2019, The Haunting creator Mike Flanagan joined frequent collaborator Trevor Macy as a partner in Intrepid Pictures, and the duo signed an exclusive deal with Netflix to produce television content. At the same time, the company signed an overall deal with Gravity Falls creator Alex Hirsch. In May 2018, former president, Barack Obama, and his wife, Michelle Obama, signed a deal to produce docuseries, documentaries, and features for Netflix under the Obamas’ newly formed production company, Higher Ground Productions. In April 2017, Netflix signed a licensing deal with IQIYI, a Chinese video streaming platform owned by Baidu, to allow selected Netflix Original content to be distributed in China on the platform. In April 2015, following the launch of Daredevil, Netflix director of content operations Tracy Wright announced that Netflix had added support for audio description, and had begun to work with its partners to add descriptions to its other original series over time.
In late 2006, Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters. Through its Red Envelope Entertainment division, Netflix licensed and distributed independent films such as Born into Brothels (2004) and Sherrybaby (2006). In 2005, 35,000 different films were available, and Netflix shipped 1 million DVDs out every day. The BBC is not responsible for the content of external sites. These mobility services are provided by third parties who have made their transport data publicly available or who have a partner agreement with us. Where available, we also show you other mobility services like public transport, scooter or bicycle rentals and vehicle ride services.
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For 2025 and 2026, the streamer would have exclusive rights to at least one NFL Christmas game each year. Netflix would later acquire the library rights in the US under a separate deal, replacing an agreement with Peacock. As part of the agreement, Netflix also acquired the international rights to WWE’s main weekly programs (Raw, SmackDown, and NXT) and pay-per-view events outside of the US, and the former WWE Network library of supplemental and archive content. That same month, amid a restructuring of its animation division, Netflix announced a multi-film agreement with Skydance Animation beginning with Spellbound (2024). In April 2023, Netflix announced it would discontinue its DVD-by-mail service on September 29. In November 2022, Netflix announced a strategic partnership with The Seven, a Japanese production company owned by TBS Holdings, to produce multiple original live-action titles over the next five years.
Later in the month, Netflix also acquired the Texas-based mobile game developer, Boss Fight Entertainment, for an undisclosed sum. Netflix announced plans to acquire Next Games in March 2022 for €65 million as part of Netflix’s expansions into gaming. In May 2026, Netflix announced they would air the Westminster Kennel Club Dog Show starting in 2027. Also that month, former baseball player Barry Bonds was announced to be joining Netflix for MLB coverage. In March 2026, it was announced that Elle Duncan was leaving ESPN to become Netflix’s first sports anchor.